Cadillac Returns to its Roots Under New Leadership

Cadillac’s new boss says they should stop trying to build BMWs and go back to building Cadillacs again.

What do you think? 

https://carbuzz.com/news/cadillac-finally-admits-what-everyone-knew...

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Comment by Tony and Ginny 429 on May 1, 2019 at 3:53pm

I am in the South being in central Florida 

I love looking at cars for sale of all kinds to kill time 

At the same time most vehicles I am looking at for sale are  Trucks  here and on the roads so many vehicles are—— Large Trucks 

I read that seven out of every  ten vehicles sold today are trucks and the other three should be SUV’s

I know the South is big on pick up truck  forever but the increase in interest in that type of vehicle has been going on for a number of years in the USA 

The pick up truck has kept Ford alive and well for many years thru rough economic times o

My son has a Ford Diesel Dully for business towing large race boats ( 10,000 lbs ) 

A big pick up truck that truly rides like a luxury car 

Nobody was more surprised than me 

The entire vehicle market is in a state of complete transition  moving always from the passenger car with many electric vehicles to be changing the future of driving  performance and lower vehicle maintenance requirements  ( less parts replacement cost and cheaper to run ) 

Saying goodby to expensive gasoline in a daily driver could have its up side 

Comment by Jason Edge on May 1, 2019 at 8:22am

In the USA cars have been on the decline for a long time. The growth market in the US has been Crossovers. Since Cadillacs provides luxury vehicles under the GM umbrella of makes, their obvious growth potential has been with the Luxury Crossover. This SRX and now the XT5 have been the most successful body styles in recent years, far outselling all the other Cadillac body styles. My wife has had an SRX for about 5 years and look to replace it with a newer XT5 next year. Once you get use to a vehicle like this and all of it's utilitarian aspects and creature comforts it is hard not to see why they are so popular. For me the Cadillac Escalade EXT which is a Luxury Sports Utility Truck … actually the 1st of its kind, has been the most versatile, useful, practical vehicle I have ever owned. I have owned my 2002 model for 14 years, and now starting to do a little more restoration (e.g. paint) and upkeep on it and plan to probably keep it in my Cadillac stable to the end, but would look to a newer, but used EXT perhaps in the next couple years to become my next Daily driver.  They were discontinued after 2013 but would love to see a new version of one on the current Escalade platform or the next Escalade platform.
 
For me I have no interest in a "car" as a daily driver.   I think Cadillac has had some misfires but the push toward building vehicles people will actually buy as a daily driver is the only obvious direction and a luxury crossover vehicles is their future.  Our 1963/64 where the perfect luxury vehicle line-up in that era but things change, people change, expectations change. As much as I love my 1964 Coupe de Ville, no one wants a new 19 ft long, 5000 lb coupe as their daily driver.

Here is an article for current sales trends for Cadillac: https://media.cadillac.com/media/us/en/cadillac/news.detail.html/co...

Comment by Anders on May 1, 2019 at 5:14am

Interesting article.

Personally I have been thinking about this for a few years now. Not understanding the way Cadillac is moving. There is NO new Cadillac I would like to buy today. None at all. I don't really like German cars either and buying an American copy of them is just not on the table. Cadillac is making cars for 35 year old yuppies. The yuppies died with Lehman...

There is one Cadillac I would like to buy though. The Ciel. Unfortunately Cadillac doesn't make it.

It doesn't make sense to me why no American car company is building a full size convertible. Buick has the Cascada. They call it "Luxury Convertible". Not much luxury with at all. Except that its American. If I wanted a Luxury Convertible I would buy a Rolls-Royce or Bentley. That is luxury. Not Buick.

If I would be in the market for a new car today, there is only one I would like to test drive. Lincoln Continental. It is what Cadillac used to be and should be. Cadillac needs to make cars that are the standard. Not what they do today: "Cadillac the sub-standard copy of German cars".

Btw, The Lincoln Continental 80th Anniversary Coach Door Edition is setting The Standard. I wish I could lay my hands on that car.

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