1964 Imperial Versus Cadillac Comparison Dealer Promo Film

1964 Imperial versus Cadillac video from the Chrysler Master Technician Service Conference Training Series. Used as a training tool for dealer salesmen and a...

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Comment by Kevin Campbell on February 12, 2019 at 2:50pm

Ha ha ha, i'll teach you lovely bunch of bastards to talk proper yet.

Comment by Jeff Kinzler on February 12, 2019 at 1:18am

Kevin,

Touché you sent me to the dictionary as well and I thank you for schooling us in your native tongue.

i had never heard either expression but was able to locate the following explanation for “ugly as a smashed crab” in the Urban Dictionary:

a face so bad that if your dog had a face like a smashed crab, u'd shave its ass and teach it to walk backward“

Here’s the face of the ‘62 Imperial:

Regards,

Jeff

Comment by Ian Osborne on February 10, 2019 at 12:27pm

Jay Leno has one of these, I forget which year exactly but from the '60s. He said in his Jay Leno Garage episode on the car that a lot of demolition derbies used to have a "No Chrysler Imperials" rule.

Apparently, even in the glory days of Detroit Iron these things were built that much stronger and heavier than everything else.

Comment by Kevin Campbell on February 10, 2019 at 3:13am

Bugger ya, I had to Google that. :-) LOL

Comment by Jeff Kinzler on February 10, 2019 at 2:37am

Kevin,

You are clearly the Poet Lauriate in these precincts. 

The Imperial probably had a leg up on the Cadillac in handling with its torsion bar front suspension, and in the ugly department. In fairness Cadillac used torsion bar springing on the first series FWD Eldorados.

A few years after leaving his job as President of Buick Division of GM, Walter P. Chrysler started Chrysler Coroporation out of the former Maxwell Company. Chrysler’s  early cars 1924-1932 introduced innovations such as hydraulic brakes and “floating” rubber engine mounts that became industry standards. 

Comment by Kevin Campbell on February 9, 2019 at 11:52pm

Geez, the ol Imperial is as ugly as a hat full of arseholes.

A smashed crab would have better looks. 

Comment by Tony and Ginny 429 on February 9, 2019 at 10:41pm

NOBODY SAYS: 

It rides like a Lincoln ! !

Enjoy 

Comment by Jeff Kinzler on February 9, 2019 at 8:07pm

Comment by Jeff Kinzler on February 9, 2019 at 10:48am

In 1964 Chrysler Imperial produced 23,200 cars.

Cadillac produced 165,909 cars. 

In those days Cadillac dominated the US luxury market. It was a symbol of prestige and success like no other American built car.

As a point of reference I had a ride in my friend’s mother’s 1962 Imperial in 1972. It was big- very wide, square steering wheel styling that was unique and had a firm but comfortable and quiet ride. 

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