Just as I had done last December with the standard 1963 Cadillacs magazine ads, I have started scanning my 1964 Cadillac Ads, and will post here one by one, then combine into a single photo album and point to from our Ads link in the header. When I am done perhaps there will be some I am missing... maybe not. 

FIRST UP for 1964 is one you were more likely to find in the ladies magazines like this one titled "Ladies Twist Cadillacs Around Their Little Fingers" from an issues of House & Garden.  In this ad we see a 1964 Coupe de Ville, with the tip of a 1963 Cadillac at the rear.

Views: 332

Reply to This

Replies to This Discussion


     This first ad is great.  Can't wait to see the rest of them when you finish.

Dennis DiBari

Up Next, we have "When You First Take The Wheel Of A 1964 Cadillac". This ad features a 1964 Series 62 Coupe.  Note that the ad is still emphasizing the "advanced Hydra-Matic" for some models (including this one).  This would be the last year of the venerable Hydra-Matic and was only used on the Series 62, 75 Series and Commercial Chassis body styles for 1964, then completely phased out for the 1965 model year.



     Great ad.  I can relate to this - I have the exact model.  It looks great!

Dennis DiBari

Up tonight in our look at the original  1964 Cadillac Print Ads, is  "Life is just one Cadillac After Another!" which features a Fleetwood 60 Special in foreground and a deVille Convertible in background over on left. 

Tonight's new original print ad scan turns its focus to the new for 1964 engine and transmission. It is not chock full of numbers, and stats, and specs... which is sort of the point of the ad. This one is titled "Cadillac Owners Seldom Give The Engine A Thought" and features a Four Window Sedan de Ville.

Tonight's featured original 1964 Cadillac print ad is
First One Up Get's The Cadillac.
which features another Four Window Sedan de Ville. Check it out:


Tonight's featured original 1964 Cadillac print ad is
Try Looking At Your World Through A Cadillac Windshield,
which features a Fleetwood 60 Special.

Tonight's featured original 1964 Cadillac print ad is
If You Have Never Driven A Cadillac,
which features a Coupe de Ville.

Tonight's featured original 1964 Cadillac print ad is
It's Easy To Be A Weatherman In A New Cadillac!,
which features lady in a Fleetwood Eldorado in foreground watching a couple in a Fleetwood 60 Special in front of her. 

There are several oddities about this pictures, some discussed on our Facebook Page:

- has AC sensor grill in dash (look to right of white glove), but no center AC outlet below radio. 
- Left and right ends of dash where other AC outlets would be located not in picture.  Also Dash Master Control not in picture. 
-  the inset picture bottom also has the wreath along with crest on center cap which points to Fleetwood Eldorado or Fleetwood Special at least for the inset picture.
- hood would probably appear at this angle through windshield.

- has bucket seats & has wood grain on dash which eliminates all but the Eldorado. 

- Perhaps a mockup or manipulated picture?

- It was noted by member Logan that the Fleetwood out front has bi-line whitewalls. Definitely not standard for 1964.

Also to note, while it might seem strange for an  Eldo to not have AC, or am/fm, AC was still no where near as standard as it is today with 75.4% of 1964's having AC, and convertibles were often seen without AC; and fm was still a relatively new thing.  If you want an example o fa 64 Eldorado with Heat Only and am only check out our last newsletter feature C. Van Tunes 1964 Eldorado. 

Jason, excellent comparison with the photos and the possibilities of why the "Eldo" with the lady wearing gloves is real or photo-manipulated. 

In those days, as we know, airbrushing was prevalent, and you can see that, for instance, the speedometer numbers appear bolder and brighter than if left untouched in the original photo. That was probably the work of a detail-artist with a fine-tipped brush going over the photo so the numerals were visible.  

Every square fraction of an inch of a photo was scrutinized, but even then mistakes could get by.  

For instance: Great catch on the dash top A/C temp sensor but no A/C vent in the center dash!  Wonder how many people ever noticed that?!

My guess would be that the two "Eldos" were interior buck cars with various states of equipment on them. The photo may have been taken very early in the interior styling for '64 timeframe, when they had no fully operational Climate Control cars that looked presentable enough for advertising pix. So, they purposely didn't show the ends of the dashboard (with probably no A/C vents) and simply used the inset photo of presumably the same gloved lady's hand operating the Climate Control dial...whether functional or not. 

It should be noted that this, and every other single advertising photo of two cars from the pre-digital era, (where the perspective of close up and far away in one photo has everything in crisp focus...perfect depth-of-field) means it was actually a composite of two photos cut and put together. 

Jason: I love stuff like this...and the minutae of the smallest details being uncovered and discussed.  Please keep it coming!  

Yep, my Eldo was a low option car (no Climate Control or AM/FM, or tilt wheel or Twilight Sentinel or Autronic Eye)  but it has buckets.  I'd guess it came from the West Coast or North East, where A/C wasn't needed. 

I find it kind of surprising that Cadillac's ad writers would use up valuable copy space to talk about the old HydraMatic transmission. Why not just promote the Turbo HM? 

Tonight's featured original 1964 Cadillac print ad is
Your Cadillac Dealer Invites You to Be His Guest,
which features a Coupe de Ville. 



  • Add Photos
  • View All


1964 Floor braces rot

Started by Todd Fox in Restoration Discussion. Last reply by Todd Fox 3 hours ago. 2 Replies

Has anybody in here found a good supplier of replacement floor braces for the 64 convertibles. Continue

Tags: support, brace, Floor

Nice 1963 to 1967 Cylinder Head Water Outlet Pipe Assembly - $150

Started by Jason Edge in For Sale 6 hours ago. 0 Replies

I just pulled a very good Cadillac Cylinder Head Water Outlet Pipe for cars with AC with the extended arm for compressor. That came off a running parts and is a nice piece. Included is a new 180…Continue

40A CB in fuse box

Started by Larry Rees in General Discussion yesterday. 0 Replies

Don’t know if this is common knowledge or easy to find but was able to order a 40A Circuit breaker to fit in the fuse box from Crimp Supply inc or on Amazon from the same company source. Just thought…Continue

Trivia #29 - What Movie Is this?

Started by Jason Edge in Trivia. Last reply by Jason Edge on Monday. 12 Replies

It has been a while since we did some trivia and I was watching a movie last night and saw this 1964 Coupe de Ville that briefly makes an appearance.   The Trivia Question is: What Movie Is this?…Continue

Blog Posts

Loud air moving sound within carb with cleaner removed

Posted by Dave Fehrle on March 23, 2024 at 3:23pm 8 Comments

While checking my Carter carb with engine running, I took the air cleaner off and there was a very loud hissing sound of air. I placed a piece of paper over the carb and it didn’t move up or down, is this normal?

Vintage Air AC

Posted by Chase on March 21, 2024 at 5:55am 0 Comments

Hey everyone, has anybody done a Vintage Air AC/Heat setup in their car? I want to bypass the old vacuum setup and go with a Vintage Air Gen 2 model. Before I get started, does anyone have any experience with this? (Which model to go with, do’s and dont’s, etc.) It looks pretty involved. Any and all info/pics would be greatly appreciated. Thanks!

accumulator dryer

Posted by CHRIS CARLSON on December 6, 2023 at 10:54am 0 Comments

Who rebuilds original AC  accumulator dryers for 1964 Cadillac? I have been on Classic auto air in Tampa FL wait list for over a year ,  There is one on Old air products web site that looks very similar to the original # 21-4214A but states it fits 1962 Gm cars, The one recommended for a 1964 Cadillac is half the length 21-4215A    What  is everyone using ? I would prefer to be as original as possible. Thanks

'63 Eldorado trumpet horn + 2 standard horns restoration

Posted by Les Eastling on November 15, 2023 at 10:34am 1 Comment

My son, unbeknownst to me, had all three of the horns on our 1963 Eldorado completely restored. We had recently added the Eldorado trumpet horn to the two standard horns and the sound was not very good... we had heard good ones so we knew something was not right... but there was not much we could do to get better sound from the 3 horns. 

There is a restoration service called The Horn Works who my son…



  • Add Videos
  • View All

© 2024   Created by Jason Edge.   Powered by

Badges  |  Report an Issue  |  Terms of Service