Really Cool Sunray DX Oil Company Ad with 1963 Cadillac from June 7, 1963 Life Magazine

[Jason Edge]

Check out this really cool ad found in the June 7, 1963 Life Magazine sent to my be Dave Rubin.
Can you imagine winning a brand new Cadillac for 5 years starting with 1963 and continuing through 1964, 1965, 1966, and 1967! To top it off they threw in Gas & Oil for 5 years!  It would really be incredible to find out something about the winner! There was also an alternate payout of $600 a month ($7200 a year) which would have been more than the cost of the car, so that might have been taken, especially given the fact I believe the winner would have to pay tax on each car.  It is still a cool notion that someone could have one a brand new 1963/4/5/6/7 Cadillac!  If anyone has more information let us know.

So the sponsor was Sunray DX Oil Company and according to Google AI:
"Sunray DX Oil Company originated from mergers between Sunray Oil and Mid-Continent Oil in the 1950s, with the DX brand becoming prominent in the Midwest. The company eventually merged with the Sun Oil Company (Sunoco) in 1968, with Sunoco keeping the DX brand for some time before eventually phasing it out. Sunray DX was a significant player, becoming the world's sixth-largest oil company by 1965 before its final merger with Sunoco."

 

[Dennis P. DiBari]

Jason,

     THIS IS UNBELIEVABLE!!!!!!!  What a prize!

Dennis DiBari